Predicting 2024's Hottest Trends for Moms and Kids

Introduction:

Welcome to another year! As we step into 2024, we know the world of parenting is ever-evolving, and so are the trends that shape the lives of moms and kids. From innovative technologies to eco-conscious choices, the parenting landscape is experiencing a dynamic shift. As we have highlighted in the years past, we want to offer our insight into what we predict the hottest trends of 2024 will be. What do you think? Do you foresee the same soon to be trends, too? 

Tech-Infused Parenting:

In the rapidly advancing technological era, it's no surprise that parenting is becoming increasingly tech-centric. Smart devices and applications tailored for parents will continue to gain popularity. Expect to see a surge in tech solutions that aid in tracking child development milestones, managing schedules, and promoting educational activities. Wearable devices for kids that enhance safety and well-being will likely become indispensable tools for modern moms and dads.

One of the most popular tech baby tools used by new mothers, the Owlet Smart Sock, became FDA-insured in 2023 and was re-launched with the FDA’s blessing. Criticisms of the Smart Sock came from parents who wondered if this product was recommended when it came to monitoring their newborns. Now, with the FDA insurance, we suspect the Owlet Smart Sock and competing brands will grow more popular in the new year.  

Besides children's activity monitoring, technology has even been incorporated into sleep. The SNOO Smart Sleeping Bassinett has quickly grown to become one of the most popular (and most expensive) bassinetts available. The SNOO detects when babies grow fussy or start crying and adjusts their rocking pattern to help calm children’s cries and soothe them back to sleep. Competitors like Halo and 4 Moms Mamaroo have also created competing bassinets that are able to rock and soothe babies due to technological advances. 

What are your thoughts on technology becoming an increasing trend in parent and baby gear? Have you used any of these popular technological products? We predict in 2024 that these products will become more commonplace and that technology will continue to make its way into the baby and child space.

Sustainable and Eco-Friendly Choices:

Eco-conscious parenting is on the rise, and 2024 will see an even greater emphasis on sustainable living. Moms are expected to seek out eco-friendly products for their kids, from organic clothing to sustainable toys. The focus on reducing waste and embracing reusable alternatives will become a prominent aspect of parenting trends. Brands that prioritize eco-friendly practices are likely to gain favor among environmentally conscious moms.

We ourselves have joined in on this trend and have sought ways to become more environmentally conscious in our production efforts. To learn about some of the actions we have taken toward sustainability, check out this article here. 

In addition to companies choosing to have more sustainable and environmentally friendly practices, parents are also seeking sustainability in the home. The popularity of glass baby bottles will increase, and cloth diapers continue to become more popular. Several cloth diaper companies started in Australia and Europe and have gained popularity in the United States, and environmentally conscious parents favor washing their diapers instead of purchasing disposable ones. 

Even among disposable diapers, many parents are now protesting diapers containing chlorine in their ingredients and choosing to opt for more expensive but cleaner ingredient diapers companies such as Coterie and Hello Bello. 

When it comes to baby products, parents are quick to read an ingredient list. In 2024, we predict parents will continue swapping out products with harmful parabens, phthalates, and sulfates for clean formulas that they feel are safer to use on their children. 

When it comes to playing, Montessori play is on the rise. Parents on TikTok have grown popular for showing how they utilize safe kitchen tools and cleaning toys to foster future skills and independence in children. These toys are also more sustainable because they will last several years rather than just a few months of play. In addition, sensory play will continue to be popular. Multi-functional toys like the Nugget Couch or Play Furniture will be popular as parents seek tools that operate both as play and learning opportunities. 

When it comes to clothing, thrifting for children is on the rise. Due to social media creators highlighting their recent thrift finds, parents in 2024 will be inspired to head towards sustainability (and better wallet practices) by thrifting clothes for their children. Stores such as Goodwill, Once Upon a Child, and local thrift stores will be more frequently visited, and we predict clothing swaps between parents or on Facebook Marketplace will become more popular.

Personalized and Customized Products:

Moms increasingly seek personalized and customized products for their kids, reflecting a desire for uniqueness and individuality. From personalized clothing and accessories to customized educational materials, the market is expected to cater to the growing demand for items that resonate with each child's personality and interests.

Speaking of personalized items, we specialize in creating customized products for kids. We’ve discussed how our labels help foster a sense of individuality and independence, but they’re also an excellent opportunity for kids to show off their interests with our range of designs. 

Along with personalized labels, personalized clothes like sweaters, bibs, and blankets are coming back in style. Personalized items may seem like a bit of a retro-recall to the trends of the early 2000s, but parents are taking a cool twist on personalization and custom outfits. We love these personalized bubbles from Caden Lane or these newborn books that let you substitute your child’s name.

Conclusion:

Want to read our past predictions? Check out our 2022 and 2023 Mom Trends Blog Posts.

As we embark on the journey into 2024, the landscape of parenting is poised for exciting changes. From technology-driven innovations to a heightened awareness of sustainability and personalization, moms and kids are set to experience a transformative year. We hope you are open to embracing the opportunities for growth, learning, and connection in the years to come. Have an amazing 2024!