Predicting 2025's Hottest Trends for Moms and Kids
Introduction:
2024 was marked as the rise of the “cool mom.” As young stars such as Hailey Bieber and Sofia Richie and young influencers – Allison Kuch, Jaci Marie Smith, and Nara Smith, to name a few – entered the world of motherhood, we have seen a plethora of new trends on the rise. These Gen-Z mothers have influenced the world of parenting by embracing authenticity and rejecting previous trends (and advice) of before. From utilizing social media to refusing to dress differently as a postpartum parent and viewing toys as learning opportunities, there are many new trends on the rise.
In the past years, we have cast our votes on what we believed would be trending in the parenting sphere and 2025 will be no exception. So, if you are curious about what we think is on the horizon for moms and kids in 2025, keep reading!
Social Media Isn’t Just for Entertainment
If these Gen-Z moms have proved anything – social media is no longer just about sharing cute pictures and parenting tips. It’s becoming a powerful tool for community building, knowledge sharing, skill sharing, and family inspiration.
We’re All In This Together
Motherhood can be an isolating experience. Often, it can seem like you are the only one embarking on this journey. However, current moms are seeking to shift this narrative through social media. Private and niche social media groups and forums are becoming popular as moms seek safe spaces to connect over shared parenting experiences. Platforms like Peanut and Reddit cater to parents looking for online communities where they can share resources and advice. From Reddit communities discussing healthy alternatives for “crunchy moms” to groups focused solely on sleep training, a real feeling of community is on the rise.
Inspiration Is Out There
When TikTok first launched and gained traction during the pandemic, it was mainly viewed as an online platform for lipsyncing and dancing videos. Years later, the platform has shifted, and many new communities and videos have emerged. We predict that TikTok will continue to be a platform where many moms are gaining access to parenting advice and inspiration. From tummy-time activities for newborns to art activities for toddlers, TikTok has migrated to become a database full of educational and mom-friendly content.
Mom Influencers with a Mission:
The rise of the "Momfluencer" is here to stay. Recent shows such as Hulu’s “The Secret Life of Mormon Wives” have helped skyrocket online mom creators to mainstream popularity. However, not all moms are using their platform to dance and engage in online drama. Many moms are using social media to advocate for sustainable living, mental health awareness, and conscious parenting. Influencers such as Nara Smith are seen cooking and baking healthy and balanced meals for her husband and three children entirely from scratch. Mothers like Kylie Katich and Bek Marsden are gaining extreme traction for their crafty and sentimental DIYs that focus on their children and their interests. Expect a surge in creators who use their platforms to inspire mindful, eco-friendly, and intentional lifestyles while supporting other moms on their journeys.
2025’s Hottest Toys for Kids
The toy industry is constantly evolving, with trends in 2025 focusing on inclusivity, creativity, and technology. These toys aren’t just fun; they’re designed to stimulate curiosity, empathy, and a love for learning.
Intentional Play Boxes
Recent studies have shown that play is important for a child’s development. Books such as The Danish Way of Parenting that encourages play have grown in popularity among young parents. In response to this theory, several companies have started to develop intentional play-kits for children of different ages. Lovevery and Lalo are two companies that have grown in popularity for their play boxes. Lovevery states that “90% of your child’s physical brain growth occurs by age 5”. Their playboxes start from birth up to 4 years old and include different toys for each age range, along with a play guide for parents to help support their child’s development. Lalo’s play boxes are featured as a subscription service that ships boxes from ages 0 to 2 years old and includes expert-developed toys.
Inclusive Dolls and Action Figures:
Representation matters, and toys reflect this in powerful ways. 2025’s toy shelves will be stocked with dolls and action figures that reflect a range of body types, abilities, and cultural backgrounds. This year’s toys will offer kids more ways to see themselves and others in a positive light, promoting empathy and inclusion from a young age. We predict brands such as Tonies and Jelly Cat will continue to be on the rise in 2025, along with inclusive classic brands such as Barbie and American Girl Doll.
Toy Hoarding Is Out
In 2025, parents will focus on minimalizing their children’s toys. Rotating toys help parents minimize clutter and decrease the sensory overload in their children. Additionally, it prolongs children’s interest in toys and allows them to experience better playtime. In this incoming year, we predict parents will minimalize their toys and invest in multipurpose Montessori-based toys that allow children to experience longer and more creative play. Toys such as the Nugget Couch, Montessori Wood Blocks, and Wooden Pikler Play Gyms will increase in popularity because of their vast opportunities for play.
Clothing Trends for Moms and Kids
Fashion in 2025 is all about comfort, versatility, and sustainability. Burberry's role in the Resort 2025 collections highlights themes such as utility and athleisure. Moms are seeking dresses that speak to their true selves and to their busy lives, with current fashion trends showcasing floral prints and strapless designs, and kids’ fashion is embracing style with a purpose. Pants are being integrated into current trends, including cargo pants and track pants. Different shapes in fashion, such as oversize and hot pants, are influencing style and trends.
Confidence in Clothing:
New mom, Sofia Richie Grainge, sums up the 2025 clothing trend for mothers best when she states,” No, I’m not altering my style because I’m a mom. I’m super confident and comfortable in the way that I dress.” (People)
The only “mom jeans” that you’ll see are trendy barrel jeans and low-waisted baggy jeans sold by popular companies like Aritizia, Edikted, and Free People. Moms are refusing to let go of their sense of style because of their new identity as mothers.
From edgy, minimalistic moms like Salome Andrea to eclectic and colorful moms like Hannah Beaden, mothers are embracing their postpartum bodies and refusing to tame their style.
In 2025, we predict brands will adjust their marketing to support these new moms. Companies like Old Navy are already embracing moms' desire to dress like themselves and have created maternity and breastfeeding-friendly collections that allow these mothers to dress in style while still being able to operate as mothers.
Materials Matter:
In 2025, materials will matter. Moms are focused on providing high-quality clothing for their children (specifically infants). Prioritizing bamboo, organic cotton, linen, and modal instead of polyester will be on the rise. Brands such as Little Sleepies, Colored Organics, and WildBird that create high-quality and organic clothing will be boosted in popularity compared to more accessible brands such as Carters and Target. Sustainability is a priority, with parents focusing on organic fabrics, recycled materials, and biodegradable options.
Along with clothing material, the materials of children’s toys, bottles, and accessories will matter too. Parents are heading away from plastic and silicone and trending towards glass and stainless steel. Already, glass bottles from brands such as Bibs, Avent, and Dr. Brown’s are on the rise, and we predict this will continue through 2025. Brands such as Owala that offer stainless steel sippy cups and water bottles will continue to grow in popularity.
Additionally, parents will prioritize non-toxic and environmentally friendly brands such as Name Bubbles. Name Bubbles, a small parent-owned company, creates their labels out of independently-tested non-toxic materials. Ensuring the materials placed on children’s clothing, water bottles, and lunchbox containers aren’t toxic will be a larger priority for parents in 2025.
Luxury Clothing for Kids
Luxury fashion for kids is a trend that’s gaining momentum, with many high-end designers stepping into the children’s clothing market. This shift is driven by the increasing demand for high-quality, stylish clothes that allow kids to express their individuality while keeping up with the latest fashion trends.
Designer Collaborations
In recent years, we’ve seen a surge in collaborations between luxury fashion brands and renowned designers to create exclusive kids’ clothing lines. For instance, Louis Vuitton teamed up with artist Takashi Murakami to launch a limited-edition collection that features vibrant, playful designs perfect for the younger crowd. Similarly, Tory Burch collaborated with artist Francesca DiMattio to produce a line of kids’ clothes adorned with bold, colorful prints that are both eye-catching and stylish.
Acne Studios, known for its edgy and contemporary designs, has also ventured into the children’s fashion scene. Their kids’ clothing line mirrors the brand’s adult collection, offering pieces that are both trendy and unique. These collaborations not only bring high fashion to the younger generation but also ensure that kids’ wardrobes are filled with pieces that are as stylish as they are comfortable.
Lifestyle Trends for Moms
As a mom, staying on top of the latest lifestyle trends can help you manage your busy life more effectively. Here are some key trends that are shaping the way modern moms approach parenting and self-care
Parenting with Intention
One of the most significant trends in recent years is parenting with intention. This approach involves being more mindful and present in your parenting, creating a deeper and more meaningful connection with your child. It means setting clear boundaries, practicing self-care, and being fully engaged in the moment. By focusing on intentional parenting, you can foster a nurturing environment that supports your child’s growth and development.
Redistributing the Mental Load
The mental load of parenting can often feel overwhelming, especially for moms. Redistributing this load involves sharing parenting responsibilities more equitably with your partner or other family members. This trend is gaining traction as more moms recognize the importance of self-care and the need to prioritize their well-being.
To start redistributing the mental load, have an open conversation with your partner or family members about your parenting responsibilities. Delegate tasks and share duties more evenly. Remember, this approach is about creating a sustainable and equitable way of living that benefits the entire family.
Self Care is In
By prioritizing self-care, you can reduce your stress levels, increase your productivity, and create a more balanced and fulfilling life.
Some tips for prioritizing self-care include taking time for yourself, practicing mindfulness, and engaging in activities that bring you joy. Remember, self-care is not just about taking care of yourself; it’s also about creating a more intentional and mindful approach to life.
By prioritizing your own well-being and creating a more balanced and fulfilling life, you can be a better parent and create a more positive and supportive environment for your child. Remember, being a mom is not just about parenting; it’s also about creating a more intentional and mindful approach to life.
Looking Ahead to 2025
In 2025, trends for moms and kids are setting new standards in family life, where sustainability, versatility, and authenticity are at the forefront. Social media will continue to bring families together, offering a hub for community, creativity, and learning. Toys, clothing, and bottles are being designed to meet the needs of modern families with eco-friendly options, inclusive designs, and safe materials.
With these exciting trends on the horizon, 2025 promises to be a year where parenting becomes easier, more fulfilling, and increasingly aligned with the modern family’s values. Whether you’re a mom looking to simplify life or a family excited about new things, there’s something to look forward to for everyone. Here's to a future that’s smart, stylish, and sustainable for moms and kids alike!
To read our predictions for the previous years and see how we did, you can check out our 2024, 2023, and 2022 blog posts.
